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AdWords Is A Gamble

Know The 5 Common Mistakes That Webmasters Make With Their PPC Campaigns:

Dabbling with AdWords is always a gamble.

For starters, you have to invest a sum of money to reap its potential - yes, "potential" - rewards. The higher the amount of your investment, the more traffic you will be able to gain for your website.

Secondly, you do not have any guarantees as to how many people will actually click on your ads. It's all dependent on a lot of factors, some of which are beyond your control.

Thirdly, even if you do manage to win some clicks, you have no guarantee as to the conversion rate that you can achieve. Will those clicks transform into sales or some other profit-pulling results? Not necessarily.

There are many variables at play when it comes to the AdWords game.

Pinpointing the reasons why some of these variables fail will most definitely help you avoid them. Such can only strengthen your PPC campaign.

Hence, here are 5 common AdWords mistakes which you should stay away from to make the most out of this costly promotional strategy.

1. Believing that instant sales can be generated from the clicks. There is no assurance that the people who will click on your ads and who will be redirected to your website will decide to make a purchase. Believing otherwise would most certainly be naïve. Even with a sales page that can boast of a fantastic conversion rate, sales rate is never definitive. You must always prepare for any contingency - more so when faced with these uncertainties. The best way to treat PPC traffic is by aiming to garner some leads. Establish a capture page, or even a squeeze page if possible, and get your visitors' contact details. This way, what you will spend per click won't have to last for a single visit. Instead, you'll have the chance to build a good relationship with a prospect and warm him/her up for a future sale.

2. Failing to identify the unique features of product in your ad. You're only limited to a certain number of characters for your ad. Your ad should be captivating to immediately attract the attention of your prospects. Sometimes, however, some essentials are compromised because advertisers focus on making their ads eye-catching and attention-grabbing. The features of the product or service you are promoting should be accentuated in your ad. You want quality visitors, not internet users who are merely curious about your website.

3. Failing to find the appropriate keywords essential for your campaign. Your ad will be displayed whenever a keyword is searched for. Hence, finding the right keyword is essential for your PPC campaign. Believe it or not, a lot of PPC campaigns lose money because they focus on the wrong keywords. There is a science to keyword selection for PPC purposes. It will tremendously help if you'd study this science before proceeding.

4. Failing to study the intricacies of your campaign. Just because your PPC campaign is off to a rousing start doesn't mean you have to leave things as they are. You have to study the corresponding statistics. Where are your visitors coming from? How long are they staying in your website? Do they go where you want them to go? These tidbits are important in tweaking future PPC campaigns. You may be targeting the wrong keyword after all, and only by tracking your campaign will you be able to realize this with certainty.

5. Failing to enter the correct bid. You'd have to bid for the keywords you want. But remember, the term "bid" is tantamount to competition. Yes, you are competing for the said keyword, but you don't have to spend an exorbitant amount for the same. Bid what you feel is just, and what your online business can afford to lose. Remember, AdWords is a gamble, albeit a calculable one... but a gamble nonetheless. Your mindset should always be focused on minimizing your potential losses.